Sascor Home Decor — Metal Handicraft and Hotel Amenities Supplier in Moradabad

Introduction

Moradabad, celebrated globally as the "Brass City of India," continues to produce some of the most skilled metal artisans and export-ready manufacturers in the world. Among the newer and more ambitious enterprises to emerge from this dynamic industrial city, Sascor Home Decor, a division of Sascor Exports and Imports, has quickly established itself as a credible, quality-certified, and internationally focused manufacturer and exporter of metal handicrafts, decorative items, hotel supplies, and home furnishing products.

Founded in 2023 and led by Mr. Mohammad Syeddain, the company operates from Moradabad with a modern factory facility that handles everything from raw material processing to final packaging and container loading under one roof. What makes Sascor Home Decor particularly distinctive is its multi-standard ISO certification status, SEDEX compliance, and a leadership team with deep expertise in quality assurance, environmental management, and international export operations.

The company serves a broad and growing buyer base that includes individual buyers, retailers, wholesalers, hotel procurement teams, and international importers across multiple countries. Their product range spans metal furniture, decorative items, kitchen and dining accessories, bathroom accessories, lighting, garden products, storage solutions, and home furnishings — making them a genuinely comprehensive sourcing partner for the hospitality and home decor markets.

Supplier Profile — Quick Reference

• Company Name: Sascor Home Decor
• Parent Company: Sascor Exports and Imports
• Year of Establishment: 2023
• Proprietor: Mr. Mohammad Syeddain
• Business Type: Manufacturer, Exporter, Wholesaler and Supplier
• Industry: Metal Handicrafts, Home Decor, Hotel Amenities, Kitchen Accessories, Bathroom Accessories and Garden Products
• GST Number: 09JVQPS7043H1ZO (Verified)
• ISO Certifications: ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 and ISO 27001:2022 (Verified)
• Compliance: SEDEX / SMETA compliant
• Factory: Mohammadpur Bastor, Noorpur Mazra, Opp Zero Point, New Delhi Flyover, Sambhal Road, Moradabad — 244001, Uttar Pradesh, India
• Registered Office: Lakri Walan, Mughalpura 1st, Moradabad — 244001, Uttar Pradesh, India
• Key Materials: Brass, Iron, Aluminum, Copper, Steel, Wood, Glass, Rattan, Jute and Cane
• Core Products: Metal Furniture, Kitchen and Dining Accessories, Bathroom Accessories, Lighting, Decorative Items, Garden Products, Storage Baskets, Home Furnishings, Chafing Dishes and more
• Market Rating: 4.7 out of 5 (as per JustDial with 24 ratings)
• Business Hours: Open 24 Hours (as per JustDial listing)
• Email: sascorindianhandicrafts@gmail.com and sales@sascorhomedecor.com
• Mobile: Plus 91 766 8174648
• Telephone: Plus 91 591 4012729
• Verified On: ExportersIndia, TradeIndia, JustDial and ZoomInfo
• Also Listed On: Etsy (as SascorHomeDecor)

Background, Vision and Leadership Philosophy

Sascor Home Decor was established in 2023 as a division of Sascor Exports and Imports, a Moradabad-based entity with a clear mandate to bring high-quality, competitively priced, and internationally compliant metal handicraft and home decor products to buyers around the world. While the brand is relatively new in terms of formal establishment, it is backed by a leadership team with substantial professional experience in quality management, environmental compliance, and international business operations.

The company is led by Mr. Mohammad Syeddain, whose professional background is notably strong for a manufacturing enterprise. He holds a Master of Business Administration from Pondicherry University and a Bachelor of Science from Mahatma Jyotiba Phule Rohilkhand University. His professional career includes experience as an Aramco Approved Environmental Coordinator and ISO Lead Auditor at Asyad International, where he conducted compliance audits and evaluated processes against international quality and environmental standards. He has also worked as a consultant at AMHZ Consultancy, contributing to business process improvement initiatives.

This unusual combination of formal academic credentials, ISO auditing expertise, and international business consulting experience has shaped the company's foundational philosophy in a meaningful way. Sascor Home Decor was built from the ground up with quality systems, environmental responsibility, and worker safety embedded into its core operations — not added as afterthoughts. The company holds four ISO certifications and is SEDEX compliant, reflecting a level of organizational rigor that is rare among newer handicraft manufacturers in Moradabad.

The company's vision centers on being a globally trusted B2B sourcing partner that delivers superior quality metal handicraft and home decor products through efficient in-house production processes, transparent business practices, and a genuine commitment to exceeding client expectations across every order.

Contact Information and Business Hours

Company Name: Sascor Home Decor, Division of Sascor Exports and Imports

Registered Office Address: Lakri Walan, Mughalpura 1st, Moradabad — 244001, Uttar Pradesh, India

Factory Address: Mohammadpur Bastor, Noorpur Mazra, Opp Zero Point, New Delhi Flyover, Sambhal Road, Moradabad — 244001, Uttar Pradesh, India

Mobile: Plus 91 766 8174648

Telephone: Plus 91 591 4012729

Email: sascorindianhandicrafts@gmail.com

Sales Email: sales@sascorhomedecor.com

Website: https://www.sascorhomedecor.com/

GST Number: 09JVQPS7043H1ZO (Verified)

Business Hours: Open 24 hours as per JustDial listing. Buyers are advised to confirm preferred contact timings directly with the company before placing calls or scheduling visits.

Digital Presence:

• Instagram: https://www.instagram.com/sascorhomedecor/
• Facebook: https://www.facebook.com/sascorhomedecor

Unique Selling Proposition

Sascor Home Decor brings a rare and compelling combination of credentials, manufacturing capability, and leadership expertise that sets it apart from the overwhelming majority of metal handicraft manufacturers and suppliers in Moradabad.

Quadruple ISO Certification Across Key Management Domains

The company holds four active ISO certifications covering quality management — ISO 9001:2015, environmental management — ISO 14001:2015, occupational health and safety — ISO 45001:2018, and information security management — ISO 27001:2022. This breadth of certification is extremely unusual for a young manufacturing company and signals a deeply embedded commitment to operational excellence across all dimensions of the business.

SEDEX and SMETA Compliance

SEDEX compliance means the company adheres to internationally recognized ethical trading standards covering labor practices, health and safety, environmental performance, and business ethics. This is a critical credential for international buyers — particularly those in Europe and North America — who require ethical sourcing compliance from their supplier partners.

Fully Integrated In-House Production Facility

The company operates a purpose-built factory in Moradabad with three production units, all under one roof, covering every stage from raw material processing and manufacturing through to finishing, quality inspection, packaging, and container loading. This end-to-end in-house capability eliminates dependence on third-party contractors and gives buyers greater consistency, speed, and quality control.

Leadership with ISO Auditing and International Business Expertise

Mr. Mohammad Syeddain's background as a certified ISO Lead Auditor and international business professional means the company's quality systems are designed and maintained by someone who deeply understands the standards from the inside — not simply holding a certificate but actively applying audit-level discipline to daily operations.

Exceptionally Wide and Diverse Product Range

From metal furniture, lighting, and kitchen accessories to bathroom fittings, garden products, storage solutions, rattan items, and home furnishings, Sascor Home Decor offers one of the broadest product catalogs among manufacturers of its scale in Moradabad — making it an efficient one-stop sourcing destination for hotel and retail buyers.

Competitive Factory-Direct Pricing

By managing all production processes in-house, the company can offer pricing that is more competitive than suppliers relying on third-party manufacturers — a benefit that directly impacts the cost-effectiveness of every order placed.

Products and Services Offered

Sascor Home Decor carries a remarkably comprehensive product portfolio that spans multiple categories relevant to the hospitality, home decor, gifting, and international retail markets. The following is a detailed overview based on verified information from the company's website and trade platform listings.

Metal Furniture

The furniture range includes coffee tables, bar stools, chairs, tables, sofas, and combinations of metal with rattan and metal with wood. These pieces are designed to be both aesthetically engaging and structurally practical, making them well-suited for hotel lobbies, restaurant interiors, outdoor hospitality spaces, and boutique property settings.

Decorative and Home Decor Items

A broad category of decorative items made from brass, aluminum, iron, steel, copper, rattan, wood, jute, and fabric serves the hotel ambiance enhancement and home decor retail markets. Products in this range are designed to suit a variety of interior styles from contemporary to rustic and cultural-heritage inspired.

Kitchen and Dining Accessories

The kitchen and dining range covers cutlery, trays, bowls, platters, cake stands, napkin rings, place mats, table runners, and utensil sets — all crafted from brass, aluminum, steel, and wood. These products serve hotel dining setups, restaurant table decor, gifting programs, and retail kitchen accessory buyers.

Bathroom Accessories

A dedicated bathroom accessories line includes towel bars, tissue holders, trays, organizers, bathroom faucets, and fittings — products that align directly with hotel bathroom amenity requirements and the premium bathroom retail market.

Lighting Solutions

The lighting range covers products made from brass, steel, and rattan, suitable for homes, restaurants, and hotel settings. Options include ambient lighting solutions for living areas, dining spaces, hotel lobbies, and outdoor hospitality environments.

Garden and Lawn Products

Garden and outdoor products made from iron, steel, and brass serve the outdoor hospitality segment, garden retail buyers, and hotel landscaping procurement teams seeking durable and visually appealing outdoor accessories.

Storage Baskets and Organizers

A range of storage baskets and organizers crafted from rattan, iron, brass, steel, and aluminum serve both decorative and functional purposes in kitchens, bathrooms, and hospitality spaces in hotels and restaurants.

Home Furnishings

The home furnishing category covers carpets, rugs, ottomans, table mats, poufs, and cushion pillow covers — adding a soft furnishing dimension to the company's predominantly metal and material-based product catalog.

Bar Products

Bar-focused products include goblets, bar stools, bar furniture, and a variety of bar accessories — directly relevant to hotel bar procurement buyers and restaurant beverage area setup requirements.

Chafing Dishes and Catering Items

Brass and round chafing dishes, along with other catering items, serve the hotel and restaurant food service market — a high-demand category for hospitality procurement teams.

Specialty Items

Additional products include iron candle stands, iron bird feeders, metal wire baskets, bakhoor attar accessories, and cremation urns — reflecting the company's capability to serve niche international markets beyond mainstream hospitality and home decor buying.

Specialization and Industry Focus

Sascor Home Decor's broadest and most clearly expressed specialization is in the B2B hotel amenities and home decor supply segment. Their product range is specifically designed and presented for hotels, restaurants, homes, and commercial establishments — a buyer alignment that is consistent across all their verified trade platform listings and their own company website.

The company is specifically recognized on JustDial as a metal handicraft item manufacturer specializing in tribal and Rajasthani designs — a distinctive creative identity that adds cultural character to products designed for hotel decor, gifting, and lifestyle retail markets internationally.

Their kitchen and dining accessories range, bathroom accessories line, lighting solutions, and furniture offerings collectively position them as a supplier capable of meeting multiple procurement needs for a hotel property from a single source — reducing sourcing complexity for hospitality buyers who value consolidated supplier relationships.

Their SEDEX compliance also gives them a notable advantage in supplying to international hospitality groups, particularly those based in Europe and the United Kingdom, where ethical supply chain standards are increasingly mandatory components of procurement policy.

Price Range and Value Proposition

Sascor Home Decor operates with a current turnover of Rs. 5 Lakh or less as per JustDial, which reflects their relatively recent establishment in 2023 and a growth phase rather than peak capacity. This early-stage positioning is actually an advantage for buyers who want to build long-term supplier relationships with a company that is actively scaling, hungry for business, and exceptionally motivated to deliver outstanding quality and service on every order.

Their in-house factory with end-to-end production capability means that buyers benefit from factory-direct pricing across all product categories — from brass cutlery and decorative bowls to metal furniture and lighting. Competitive pricing is explicitly noted as a core company strength, and the absence of middleman markups makes their pricing structure particularly attractive for wholesale and bulk hotel procurement orders.

Buyers are encouraged to contact the company directly at sales@sascorhomedecor.com or by calling Plus 91 766 8174648 to receive current pricing sheets and customized quotations based on specific product categories and order volumes.

Clientele and Market Presence

Despite being established in 2023, Sascor Home Decor has moved quickly to build a visible and credible market presence across multiple buyer segments. Their client base spans individual buyers, retailers, wholesalers, hotel procurement teams, and international importers across multiple geographies — a breadth of buyer engagement that reflects well on a company of their relatively young age.

The company's strong digital presence through an active website, Instagram, and Facebook channels means they are accessible to international buyers conducting remote product sourcing. Their listing on Etsy as SascorHomeDecor also gives them visibility with individual and small-quantity buyers in Western markets who are seeking authentic Indian handcrafted products.

Their ISO certifications and SEDEX compliance make them specifically well-suited for supplying to international hotel groups, retail chains, and importers in regions where ethical sourcing and quality certification are fundamental procurement requirements. As the company continues to grow its production capacity and international trade relationships, their market presence is expected to expand significantly across Europe, North America, the Middle East, and Australia.

Add-On and Support Services

Sascor Home Decor provides a meaningful set of support services that complement their manufacturing operations and enhance the overall buying experience for clients.

Custom Design Manufacturing is a standard offering. The company designs and manufactures products to buyer specifications across all categories, accommodating hotel branding requirements, retailer private label programs, and export catalog needs with equal capability.

End-to-End In-House Production and Packing

With three production units under one factory roof covering all stages from manufacturing through finishing and container loading, the company handles the complete production and dispatch chain without relying on external contractors. This integrated approach delivers faster turnaround times, tighter quality control, and greater accountability for delivery commitments.

ISO and SEDEX Compliance Documentation

For international buyers who require supplier compliance documentation as part of their procurement process, Sascor Home Decor can provide ISO certification evidence and SEDEX compliance records — a significant service advantage over non-certified competitors.

Multi-Channel Communication and Engagement

The company maintains active sales channels through email, telephone, WhatsApp, Instagram, and Facebook — giving buyers a variety of convenient options for product inquiries, order follow-up, and catalog browsing based on their preferred communication method.

Warehouse, Facility and Location Advantage

Sascor Home Decor operates with a clear and strategic separation between its registered office and its manufacturing facility — a professional organizational structure that reflects the company's business maturity.

The registered office is located at Lakri Walan, Mughalpura 1st, Moradabad — positioned within the established commercial district of one of India's most important metal craftsmanship and export cities. The manufacturing factory is located at Mohammadpur Bastor, Noorpur Mazra, on Sambhal Road opposite the Zero Point New Delhi Flyover in Moradabad — a location with direct access to the Sambhal Road arterial highway, providing efficient connectivity to freight networks and logistics infrastructure for both domestic distribution and international export.

The factory spans three production units under a single roof, with facilities covering raw material storage, manufacturing, finishing, quality inspection, packaging, and container loading — all without the need for external subcontractors. This fully integrated facility structure is one of the company's most significant operational strengths, enabling faster production cycles, tighter quality consistency, and more reliable delivery performance.

Moradabad's industrial ecosystem provides the company with immediate access to skilled artisans, raw material suppliers for brass, copper, iron, aluminum, wood, and rattan, and a well-established export logistics community — all of which support cost-effective and efficient production operations.

Ratings, Reviews and Market Reputation

Sascor Home Decor holds a strong market rating of 4.7 out of 5 based on 24 verified ratings on JustDial — an impressive score for a company established in 2023 and particularly noteworthy given the high standards this rating reflects from genuine buyer feedback in a competitive market.

The company is recognized on JustDial as a verified manufacturer specializing in metal handicraft items with a particular focus on tribal and Rajasthani design styles — a creative specialization that adds distinctive cultural identity to their product range and helps them stand out in the broader Moradabad handicraft market.

Their ISO 9001:2015 certification for quality management, combined with their SEDEX compliance status, provides objective third-party validation of their operational quality standards — giving new buyers a reliable and independently verified basis for confidence in the company's manufacturing and business practices.

Their active digital presence across Instagram and Facebook, combined with listings on ExportersIndia, TradeIndia, JustDial, and ZoomInfo, reflects a transparent and buyer-friendly business that is easy to research, verify, and engage with — all characteristics that build trust and credibility in the B2B trade market.

Frequently Asked Questions

What products does Sascor Home Decor manufacture and supply?

Sascor Home Decor manufactures and supplies a wide range of products including metal furniture, kitchen and dining accessories covering cutlery, trays, bowls, cake stands and napkin rings, bathroom accessories including towel bars and tissue holders, decorative home decor items in brass, iron, aluminum, copper, rattan and wood, lighting solutions, garden and lawn products, storage baskets, home furnishings including rugs and cushion covers, bar products, chafing dishes, and specialty items such as iron candle stands and metal wire baskets.

Is Sascor Home Decor ISO certified?

Yes. The company holds four active ISO certifications: ISO 9001:2015 for quality management, ISO 14001:2015 for environmental management, ISO 45001:2018 for occupational health and safety, and ISO 27001:2022 for information security management. The company is also SEDEX and SMETA compliant.

Does Sascor Home Decor export internationally?

Yes. The company is structured and equipped for international export operations with an in-house factory covering production, finishing, packaging, and container loading. Their SEDEX compliance and ISO certifications specifically support sourcing by international buyers with ethical procurement requirements.

Can buyers place custom design orders?

Yes. Custom design manufacturing is a standard service offering. Buyers can provide their design specifications for any product category, and the company's production team will manufacture accordingly.

Who is the proprietor of Sascor Home Decor?

The company is led by Mr. Mohammad Syeddain, who holds an MBA from Pondicherry University and brings professional experience as an ISO Lead Auditor and Aramco Approved Environmental Coordinator to his role as company proprietor and managing director.

What is the best way to contact Sascor Home Decor?

Buyers can contact the company by emailing sales@sascorhomedecor.com or sascorindianhandicrafts@gmail.com, by calling Plus 91 766 8174648 or Plus 91 591 4012729, or by reaching out through Instagram at @sascorhomedecor or Facebook at sascorhomedecor.

Where is the factory located?

The factory is located at Mohammadpur Bastor, Noorpur Mazra, Opposite Zero Point, New Delhi Flyover, Sambhal Road, Moradabad — 244001, Uttar Pradesh, India.

What is the market rating of Sascor Home Decor?

The company holds a verified market rating of 4.7 out of 5 based on 24 buyer ratings on JustDial.

How many production units does the company operate?

The company operates three production units, all housed under one factory roof, covering every stage from manufacturing and finishing through to packaging and container loading.

Conclusion

Sascor Home Decor, the trading and export arm of Sascor Exports and Imports, represents a new generation of metal handicraft manufacturers in Moradabad — one that combines deep Indian craftsmanship traditions with modern quality management systems, international compliance credentials, and professional business leadership. Despite being established in 2023, the company has already demonstrated the organizational maturity, product depth, and service standards that typically characterize much older and more established enterprises.

With four ISO certifications, SEDEX compliance, an integrated factory facility, a diverse catalog spanning metal furniture, decorative items, kitchen and dining accessories, bathroom products, lighting, and garden supplies, and a strong rating of 4.7 out of 5 from verified buyers, Sascor Home Decor is well-positioned to serve the hotel amenities, home decor, and international export markets with confidence and credibility.

Whether you are a hotel procurement manager seeking certified and ethically compliant supply partners, an international importer looking for a Moradabad manufacturer with verifiable quality credentials, or a retail buyer sourcing authentic Indian metal handicraft products, Sascor Home Decor offers the manufacturing capability, compliance standards, and professional service commitment to meet your requirements reliably and consistently.