Optiemus Electronics Ltd. — A Next-Generation Electronics Manufacturing Services Leader from Noida

Introduction

As India accelerates its ambition to become a global electronics manufacturing powerhouse, Optiemus Electronics Ltd. stands at the forefront of this transformation. Founded in 2016 and headquartered in Noida, Uttar Pradesh, with its registered office in New Delhi, Optiemus Electronics Ltd. is a wholly-owned subsidiary of Optiemus Infracom Limited, a publicly listed telecommunications enterprise with over three decades of industry experience.

Operating under the brand identity OEL, the company has rapidly established itself as one of India's leading Electronics Manufacturing Services providers. It offers end-to-end manufacturing capabilities across a broad spectrum of technology products including telecom equipment, IT hardware, mobile devices, hearables, wearables, IoT devices, tablets, laptops, and medical devices. With three state-of-the-art manufacturing facilities spanning a combined production area of approximately 390,000 square feet and 40 active production lines, OEL serves some of the most recognized global technology brands. The company was among the select few to receive government approval under India's Production Linked Incentive scheme for mobile phone manufacturing, further cementing its strategic importance in the country's electronics ecosystem.

Supplier Profile

• Company Name: Optiemus Electronics Ltd. (OEL)
• Year Founded: 2016
• Business Type: Electronics Manufacturing Services Provider — OEM and ODM
• Parent Company: Optiemus Infracom Limited (NSE: OPTIEMUS)
• Managing Director: Mr. A. Gururaj
• CEO: Mr. Nitesh Gupta
• Registered Office: K-20, Second Floor, Lajpat Nagar-II, New Delhi – 110024
• Unit Address: D-348, Sector-63, near SJM Hospital and IVF Center, Chhajarsi Colony, Noida, Uttar Pradesh – 201307
• Phone: 0120 240 6309
• Website: www.oel.in
• PLI Status: Approved under Government of India PLI Scheme for Mobile Phone Manufacturing (2020)
• Total Workforce: Approximately 400 employees
• Combined Production Area: Approximately 390,000 square feet across three facilities
• Production Lines: 40 active production lines
• Market Rating: 3.9 out of 5

Background, Vision & Leadership Philosophy

Optiemus Electronics Ltd. was established in 2016 as a manufacturing arm of the Optiemus Group, which has roots going back to 1993 through its parent company Optiemus Infracom Limited. The Optiemus Group holds the distinction of having sold the first official mobile phone in India back in 1995, reflecting decades of deep involvement in the country's telecommunications landscape.

OEL was created with a focused mission to bring world-class electronics manufacturing capabilities to Indian soil, reducing the country's dependence on imports and supporting the broader Make in India initiative. Since its founding, the company has grown rapidly, establishing three manufacturing plants, securing global partnerships, and winning government recognition through the Production Linked Incentive scheme.

The company's mission is to deliver world-class manufacturing quality at honest pricing with on-time delivery, supported by real-time transparent data and excellent customer experience. Its vision is to become one of the top 100 most trusted and respected EMS firms in the world, enabling a smart technology-driven future through manufacturing electronics for today and tomorrow. Leadership at OEL places high value on equality, diversity, inclusion, environmental sustainability, employee safety, and a culture of continuous learning and result-oriented execution.

Contact Information & Business Hours

Registered Office Address: K-20, Second Floor, Lajpat Nagar-II, New Delhi – 110024

Unit Address: D-348, Sector-63, near SJM Hospital and IVF Center, Chhajarsi Colony, Noida, Uttar Pradesh – 201307, India

Contact Number: 0120 240 6309

Website: www.oel.in

Unique Selling Proposition

Optiemus Electronics Ltd. distinguishes itself through a powerful combination of end-to-end manufacturing capabilities, government-backed credibility, and global partnership experience.

OEL is one of only 16 companies approved by the Government of India under the Production Linked Incentive scheme for mobile phone manufacturing, a recognition that reflects the company's manufacturing standards and strategic value to India's electronics ecosystem. This approval also comes with a committed investment plan of 200 million USD over five years, signaling the company's long-term growth trajectory.

The company operates a self-developed Manufacturing Execution System, giving it real-time visibility into production data and allowing for faster decision-making, transparent quality tracking, and more efficient supply chain management — a capability rare among Indian EMS companies. With 40 production lines across three facilities, OEL possesses the scale and flexibility to handle both small-volume specialized orders and large-scale mass production runs. Its strategic partnership with Wistron, Apple's contract manufacturer, further validates OEL's global manufacturing credentials and positions it as a bridge between global technology brands and Indian manufacturing infrastructure.

Products & Services Offered

Optiemus Electronics Ltd. offers a comprehensive range of manufacturing services and finished product categories across multiple technology verticals.

In the manufacturing services domain, the company provides Manual Insertion services for precision PCB assembly where automated systems cannot be applied. It also delivers Surface Mount Technology services for high-yield, automated PCB manufacturing. Final Assembly, Testing, and Packaging services are offered to international standards, covering multi-stage testing and quality verification before dispatch.

In terms of product categories, OEL manufactures mobile devices including smartphones and feature phones, telecom equipment including Wi-Fi routers and related networking hardware, IT hardware including tablets and laptops, hearables and wearables including smartwatches, headphones, earbuds, and fitness bands, and IoT devices for connected lifestyle applications. The company also manufactures high-end graphics cards for gaming applications and military-grade equipment for specialized clients. Additionally, OEL provides refurbishment and repair services for mobile phones, set-top boxes, and cables, rounding out its service offering with after-market support capabilities.

Specialization & Industry Focus

Optiemus Electronics Ltd. specializes exclusively in business-to-business electronics manufacturing, catering to global and Indian brands that require a reliable manufacturing partner on Indian soil. The company's industry focus spans four primary technology domains — telecom and networking, mobile and computing devices, hearables and wearables, and IoT and connected devices.

The company is particularly well-positioned in the rapidly growing wearables and hearables market, where it partners with leading consumer technology brands to design and manufacture products at volume. It is also actively expanding into drone manufacturing and medical device manufacturing, reflecting a forward-looking diversification strategy. OEL's involvement in the government PLI scheme specifically focuses on mobile phone manufacturing, aligning the company with one of India's most strategically important industrial priorities.

Price Range & Value Proposition

As a dedicated B2B electronics manufacturing services company, Optiemus Electronics Ltd. does not publish fixed product pricing. All commercial terms are negotiated based on product type, order volume, complexity of manufacturing processes involved, tooling requirements, and service scope. The company positions its pricing as honest and competitive, emphasizing transparency supported by its proprietary real-time Manufacturing Execution System that gives clients full visibility into production costs and timelines.

The value proposition for clients centers on access to state-of-the-art manufacturing infrastructure, seasoned engineering expertise, a highly skilled workforce, and the cost advantages that come with manufacturing in India — all within a facility that meets global quality standards and holds government approval under the PLI scheme.

Clientele & Market Presence

Optiemus Electronics Ltd. has built an impressive portfolio of domestic and international brand partnerships since its founding in 2016. The company has manufactured products for brands including LG, OnePlus, Oppo, HTC, Nokia, Micromax, Noise, Gizmore, Jio, Blackberry, Gome, Molife, and Zen, among others.

In recent years, the company has signed significant new manufacturing partnerships. In January 2025, OEL announced a manufacturing collaboration with TP-Link to boost India's electronics production. In April 2025, a major partnership was announced with Realme to manufacture up to 5 million AIoT devices in India. In June 2025, OnePlus partnered with OEL to manufacture IoT devices in the country. The company has also announced a joint venture with Nothing for smartphone manufacturing. These recent developments reflect OEL's growing stature as a preferred manufacturing partner for global technology brands seeking a presence in the Indian market.

Add-On & Support Services

Beyond core manufacturing, Optiemus Electronics Ltd. provides several supporting services that add significant value across the product lifecycle. Design and engineering support is available for clients operating under the ODM model, where OEL's in-house team assists in product development from concept to production-ready design.

Refurbishment and repair services are offered for mobile phones, set-top boxes, and cables, allowing brand partners to extend product lifecycle and reduce waste. The company also handles installation and commissioning support for certain product categories. A dedicated technical team manages quality assurance testing at multiple production stages, ensuring defect-free products reach the client. OEL's proprietary Manufacturing Execution System also provides clients with real-time production transparency, an add-on capability that strengthens client trust and enables data-driven supply chain decisions.

Warehouse, Facility & Location Advantage

Optiemus Electronics Ltd. operates three manufacturing facilities with a combined production area of approximately 390,000 square feet, making it one of the larger EMS setups in northern India.

The primary facility at Sector-63, Noida spans 185,000 square feet and houses 15 production lines with Manual Insertion, Surface Mount Technology, and Final Assembly Testing and Packaging capabilities, along with a bonded warehouse. A second facility of 130,000 square feet provides additional production capacity with EMS-ready infrastructure. A third facility of 75,000 square feet supports FATP and test lab operations with 12 production lines.

The Noida location within the Delhi-NCR provides outstanding logistical advantages — proximity to Indira Gandhi International Airport for air freight, connectivity to the Dedicated Freight Corridor for domestic distribution, and easy access to India's largest consumer market. The registered office in Lajpat Nagar, New Delhi, ensures easy access to government bodies, regulatory authorities, and corporate clients based in the capital.

Ratings, Reviews & Market Reputation

Optiemus Electronics Ltd. holds a market rating of 3.9 out of 5, indicating a solid level of client satisfaction among its B2B partners. The company's selection under the Government of India's Production Linked Incentive scheme for mobile manufacturing in 2020 is perhaps the most significant institutional endorsement of its manufacturing quality and operational credibility.

Its strategic partnership with Wistron — one of Apple's primary global contract manufacturers — further underlines OEL's readiness to operate at global manufacturing standards. The company has received consistent media coverage across reputed business publications for its partnerships with Noise, OnePlus, Realme, TP-Link, and ASRock, reflecting its growing visibility and reputation in the electronics manufacturing sector. With a LinkedIn following of over 18,000 professionals, OEL maintains strong brand presence within the industry community.

Frequently Asked Questions

When was Optiemus Electronics Ltd. founded? Optiemus Electronics Ltd. was founded in 2016 and is a wholly-owned subsidiary of Optiemus Infracom Limited, a publicly listed company on the NSE.

What is the core business of Optiemus Electronics Ltd.? The company is a dedicated Electronics Manufacturing Services provider, offering end-to-end manufacturing for telecom equipment, mobile devices, IT hardware, hearables, wearables, IoT devices, and medical devices on a B2B basis.

Has Optiemus Electronics Ltd. received any government recognition? Yes, the company was approved under the Government of India's Production Linked Incentive scheme for mobile phone manufacturing in 2020, one of only 16 companies to receive this recognition.

Where are the manufacturing facilities of OEL located? The company operates three manufacturing plants in Noida, Uttar Pradesh, with a combined production area of approximately 390,000 square feet and 40 active production lines.

Who are some of the major clients of Optiemus Electronics Ltd.? Key clients and brand partners include LG, OnePlus, Oppo, Nokia, Micromax, Noise, Gizmore, Jio, Realme, TP-Link, ASRock, and Nothing, among others.

What is the investment commitment of Optiemus Electronics Ltd.? The company has an investment plan of 200 million USD over a period of five years, reflecting its long-term commitment to expanding manufacturing capacity in India.

Does OEL offer repair and refurbishment services? Yes, the company provides refurbishment and repair services for mobile phones, set-top boxes, and cables in addition to its core manufacturing operations.

How can I contact Optiemus Electronics Ltd.? The company can be reached at phone number 0120 240 6309. The registered office is located at K-20, Second Floor, Lajpat Nagar-II, New Delhi – 110024. The official website is www.oel.in.

Conclusion

Optiemus Electronics Ltd. represents a compelling example of India's rapidly maturing electronics manufacturing sector. Founded in 2016 under the umbrella of the Optiemus Group, OEL has grown within a short span into a trusted manufacturing partner for some of the world's most recognized technology brands. Backed by government PLI recognition, a strategic collaboration with global manufacturing giant Wistron, and an ambitious investment plan of 200 million USD, the company is firmly positioned to play a significant role in India's journey toward becoming a global electronics hub. With state-of-the-art infrastructure in Noida, a team of skilled engineers, and a growing roster of high-profile brand partnerships, Optiemus Electronics Ltd. stands as a future-ready and thoroughly credible EMS partner for any brand looking to manufacture in India.